Birchy
Outsourcing & BPO
Research
Intelcia review
Assessed against a published 100-point framework from public sources, not from a client engagement: Intelcia scores 62.2/100 and is tiered Strong Performer on 12 evidence claims, each graded and sourced below.
- Headquarters
- Morocco — Casablanca; management buyout of Altice’s 65% stake closed 29 Apr 2026 no source recorded
- Official site
- intelcia.com
- Operating since
- 2000 Own release, \u201cIntelcia celebrates its 20th anniversary\u201d, dating the company to 2000; co-founded by Karim Bernoussi E3
- Score
- 62.2 of 100
- Global Edition
- Strong Performer · rank #18 of 29 · tied with Atento, Startek and Alorica
- Delivery Proof (of 45)
- 24
- Capability Fit (of 55)
- 38.2
Evidence on file
Each line is a datapoint with its grade. Grades are the ones the anchors act on: a sub-criterion scored 5 requires at least one E1 or E2 source, and evidence that is entirely E3 caps the sub-criterion at 3.
12 claims on this sheet, by grade: E1 1 E2 8 E3 4 E5 1 Counts sum above 12 because 2 claims cite more than one grade.
- The management buyout of Altice’s 65% stake CLOSED on 29 April 2026, announced 25 Nov 2025 and completed after regulatory approval. Karim Bernoussi and Youssef El Aoufir now hold full control, with roughly 100 managers holding about 15% Médias24, 29 Apr 2026, corroborated by the Intelcia newsroom 28 Apr 2026 E2
- 40,000+ employees, 19 countries, 88 sites and €784m 2024 revenue, against €734m for 2023 in its own CSR report — a coherent year-on-year progression corroborated by the SP2C/EY 2024 industry barometer intelcia.com key figures Regraded: the evidence here is entirely provider-supplied, and a company’s own second document is the same authoring rather than a corroborating source. E3
- Ranked third in the French outsourced contact-centre market with roughly €402m of French revenue in 2023, up 7% against a market growing 2.5% to €3.56bn — from the SP2C and EY Baromètre 2024, a methodology-stated industry ranking SP2C & EY Baromètre 2024, via InfoMaroc E1
- SFR named as a client since 2017 in an independently reported transformation: delivery expanded from two countries to eight and two sites to 25, with headcount multiplied thirtyfold, and SFR winning Élu Service Client de l'Année in both 2023 and 2024 Relation Client Mag E2
- Silver trophy in the "AI for CX" category at the CX Awards 2025, juried by Relation Client Mag, for a RED by SFR project using automated conversation analysis to detect non-compliant sales — installation success rate up 15 points in six months, with the client named and the outcome quantified InfoMédiaire, 2025 E2
- No coverage was found in any Everest Group, ISG, NelsonHall or Gartner evaluation — searches in English and French returned no analyst assessment naming Intelcia, and no Gartner Peer Insights or G2 profile exists. This is the reason its external-recognition score sits at 3 where every other provider in the field scores 5 Everest Group search, checked Aug 2026 E5
- Certifications listed as ISO 9001, ISO 27001, ISO 18295, PCI DSS and EcoVadis Bronze with no certificate number or scope. The 2024 CSR report names Certi Trust as issuer for ISO 9001 and ISO 18295 renewed December 2024, but describes the ISO 27001 renewal as still "in process" during 2024 — an internal conflict with the certifications page Intelcia CSR report 2024 E3
- Employer signal is weak and consistent across both platforms: Glassdoor 2.9/5 across 361 reviews with 44% recommend, 60% CEO approval and senior management at 2.4; Indeed 3.0/5 across 1,544 reviews with pay at 2.7 Glassdoor Intelcia (E527097) 2.9 across 361 reviews; Indeed company profile 3.0 across 1,544 reviews. Both read 28 Aug 2026 E2
- Zero client reviews on Clutch — the profile is live but "not yet rated", with both minimum project size and hourly rate left undisclosed and no case studies added Clutch, checked Aug 2026 E2
- Eight languages verified by hub and hiring evidence: Dutch through live Casablanca postings, Arabic and French through Morocco postings, English, Italian and German through the 800-position Cairo centre, Spanish across Spain, Colombia and Chile via the Unisono acquisition (16 sites, 9,000 staff, €146m), and Portuguese across 13 Portuguese sites described as a seven-language hub with 41 nationalities MonCallCenter Morocco job listings E2
- MyData deployed group-wide with Google Cloud on BigQuery, Looker and Connected Sheets, replacing legacy OLAP cubes; ConverseQuery natural-language access generated 11,600+ automated responses and telephony KPI freshness improved by 30 minutes Split grade. E2 for the partnership and the platform build: joint Google Cloud/Intelcia release, 2 Jul 2025, in which Ichraq Oubrahem, Regional Cloud Leader at Google Cloud, is quoted by name — Google is a named party, not a relayer. E3 for the deployment figures (11,600+ automated responses, the 30-minute telephony KPI improvement), which are Intelcia’s own and are not independently confirmed E2E3
- Two further named engagements dated within 24 months, both reported by trade press outside Intelcia’s own site: the Fnac-Darty Marseille call-centre carve-out with roughly 82 staff transferring (Feb 2025) and a new Accor deal in Egypt. CONFLICT: intelcia.com/en states 17 countries where the Discover page and all press say 19, and Portuguese site counts vary between 13, 15+15 and 30 across its own pages En-Contact E2E3
Where this provider stands out
Computed from this provider’s anchor scores against the 29-provider field it is scored in, from the 12 public claims above: the sub-criteria where it sits furthest above the field median, and furthest below. Selection is by distance from the field, not by raw score — a 5 where most of the field scores 5 says nothing. These are scores for what a provider publishes, so a low score can mean a weak record or a quiet one, and this block cannot tell them apart.
Furthest above the field
- named cases A1.3 5/5 — 3 above the field median of 2; joint highest, with 1 of 28 others
- native-language delivery B2.1 4/5 — 1 above the field median of 3
- QA methodology B3.1 4/5 — 1 above the field median of 3; joint highest, with 8 of 28 others
Furthest below the field
- review substance A1.2 0/5 — 3 below the field median of 3; joint lowest, with 1 of 28 others
- review volume & recency A1.1 1/5 — 2 below the field median of 3; joint lowest, with 1 of 28 others
- external recognition A2.3 3/5 — 2 below the field median of 5; joint lowest, with 1 of 28 others
Criterion scores
Sub-criterion anchor scores in criterion order, with the weighted criterion total computed from them. Multiply each anchor by its sub-criterion weight over five and sum: that is the whole arithmetic, and it is why this total can be checked without taking anyone's word.
| Code | Criterion | Sub-criterion anchors | Weighted | Max | Note |
|---|---|---|---|---|---|
| A1 | Independent client evidence | 1 / 0 / 5 | |||
| A2 | Market presence & tenure | 5 / 5 / 3 | |||
| A3 | Certifications & compliance | 2 / 2 / 3 | |||
| A4 | Delivery stability | 1 / 5 | |||
| A5 | Transparency & verifiability | 3 / 4 | |||
| B1 | Service scope & channels | 4 / 3 / 4 | |||
| B2 | Language & geographic reach | 4 / 5 / 5 | |||
| B3 | Quality management system | 4 / 4 / 4 | |||
| B4 | Security & data protection operations | 2 / 2 / 3 | |||
| B5 | Flexibility & commercial model | 1 / 4 / 0 | |||
| B6 | Technology & AI operations | 4 / 4 / 4 | |||
| B7 | Vertical expertise | 4 / 3 |
Axis A subtotal 24 of 45 · Axis B subtotal 38.2 of 55 · total 62.2 of 100. Each weighted figure is (anchor score ÷ 5) × sub-criterion weight, summed — the rule printed in the appendix.
Flags and open questions
- Largest remaining evidence gap: no analyst evaluation and no client-review footprint of any kind
Challenge this sheet
Every line above is meant to be checkable. If a datapoint is wrong, out of date, or missing a certificate identifier we could not find, the corrections process is open: submit the evidence and the score is re-derived through the anchors. Facts are correctable; scores follow facts.